Taking Care of Business: How to Use Podcasting to Grow Your Business
Jeremy Shere, Owner & CEO of Tribal Knowledge Podcasting, will share how podcasting benefits the growth of your business.
Growing your business involves at least three basic elements:
1) Demonstrating expertise and “thought leadership” in your field
2) Creating and publishing content that helps demonstrate your expertise and that enables prospects to find you online
3) Connecting with and earning the trust of your prospects
In this session, you will learn how starting a podcast is a powerful and highly effective way to accomplish all three of these elements.
Specifically, you’ll come away with actionable knowledge and insights on:
- The steps involved in planning, launching, and producing a podcast
- How to repurpose podcast interviews to generate a steady flow of high-quality, SEO-rich content for your blog, website, newsletter, social channels, and more
- The strategy behind using a podcast as a lead generation and networking tool
- Best practices for promoting a podcast and growing your audience
Jeremy Shere is the Founder and CEO of Tribal Knowledge Podcasting, a podcast production company that helps organizations connect through conversation to drive revenue, build thought leadership, and engage and inspire employees.
Date and Time
Friday Nov 5, 2021
9:00 AM - 10:00 AM EDT
Location
This will be a hybrid event
In-person:
Columbus Chamber
Fishtank Co-working Space
500 Franklin Street
Virtual:
On Zoom (every registrant will receive a confirmation email, and Zoom info will be included)
Fees/Admission
If you have not yet been vaccinated, we ask that you observe the CDC's guidelines by wearing a mask, maintaining a six-foot physical distance, and please do not attend if you are experiencing symptoms or not feeling well. The Chamber's staff is fully vaccinated. To locate a vaccination site, visit https://www.coronavirus.in.gov/vaccine/.
